Here are some ways to improve the performance of the personal training department of your gym or health club.
Personal trainers are integral to the fitness industry. Not only do they fulfill the important role of providing supervision and physical safety, but they also significantly increase performance and health outcomes. People mainly hire personal trainers for their expertise in pursuing goals, customizing workouts, maintaining health, and using equipment—with additional social interaction and motivation.
A good personal training department is a critical component of any gym, fitness facility, or health club. Personal trainers are customer service representatives on the front lines, directly interacting with clients on a regular basis. Outstanding, licensed professionals are selected during the recruitment process but your business still needs to give them the right conditions and tools to do their jobs effectively.
Here are some of the ways your company can strengthen its personal training department, according to the International Health, Racquet & Sportsclub Association (IHRSA) and Luke Carlson, CEO of Discover Strength.
The Six Components of a Strong Personal Training Department
- Vision: Share a solidified vision that is built on the company’s core values and future plans.
- People: Hire the best professionals, identify their strengths to assign specific tasks, and provide training and growth opportunities.
- Process: Streamline and standardize procedures, aim for simplicity and efficiency, and document properly.
- Data: Provide your personal trainers with the right tools and technologies that are consistent in tracking performance metrics.
- Traction: Identify a short list of the most important goals to achieve each quarter.
- Issues: Recognize issues and devise ways to handle and address them.
In order to execute these well, your personal training department also needs a great leader who can manage, encourage, assist, and unite the team. Each personal trainer or coach should also possess and develop the key characteristics vital to success.
Personal trainers should be service-oriented individuals who genuinely care about their clients. They should be passionate and compelled to persevere in the face of challenges, as well as hungry for self-improvement. They should be eager to continuously learn and update their skills based on new ideas, research, and innovations.
Meanwhile, your business should support its personal trainers by cultivating a healthy environment with well-oiled systems in place. Offer your staff members the chance to realize an optimal work-life balance, as well as ample opportunities to develop themselves, pursue excellence, and cultivate their business acumen.
As most brands around the world are shifting toward a competition in customer experience (CX), including gyms and health clubs, improving facilities and enhancing personal training departments are becoming more important than ever.
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